Import recipes from websites, TikTok, Instagram, YouTube, a photo of your favourite cookbook or ask for any recipe you can imagine and see live price breakdowns across UK supermarkets.
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The food creators changing the way we cook aren't always the ones with the biggest followings. Hugo is here to change that. We're a platform built to champion grassroots talent, shine a light on the creators doing it for the love of it, and make sure great food content gets the audience it deserves.
These are our honest faves, the recipes we've actually been cooking lately. We're big fans of what Fallow are doing right now, and Ethan's Chicken Karahi has become a genuine monthly staple in the YoHugo kitchen. New picks every month.
You've seen them. You've saved them. You've watched the reel four times. These are the most viral recipes on YouTube, TikTok and Instagram this week — and Hugo's made them actually shoppable. Time to get off the sofa and into the kitchen.
We said it and we meant it. Hugo brings every recipe you've ever saved, screenshotted, or stumbled across into one place. Prices every ingredient across UK supermarkets. Learns what you like. Gets you from your feed to your kitchen faster than you can say "what's for dinner." Oh, and every subscription feeds a family in need. Download it.

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