Import recipes from websites, TikTok, Instagram, YouTube, a photo of your favourite cookbook or ask for any recipe you can imagine and see live price breakdowns across UK supermarkets.
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The food creators changing the way we cook aren't always the ones with the biggest followings. Hugo is here to change that. We're a platform built to champion grassroots talent, shine a light on the creators doing it for the love of it, and make sure great food content gets the audience it deserves.
You've seen them. You've saved them. You've watched the reel four times. These are the most viral recipes on YouTube, TikTok and Instagram this week that users have saved with supermarket price matching. Time to get off the sofa and into the kitchen.
We said it and we meant it. Hugo brings every recipe you've ever saved, screenshotted, or stumbled across into one place. Prices every ingredient across UK supermarkets. Learns what you like. Gets you from your feed to your kitchen faster than you can say "what's for dinner." Oh, and every subscription feeds a family in need. Download it.

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