# YoHugo

> YoHugo is a UK-based AI recipe platform that lets home cooks capture recipes from anywhere, get live ingredient pricing across UK supermarkets, and automatically contribute to UK food banks — all through a single, beautifully designed app.

## What YoHugo does

YoHugo combines three capabilities that have never existed together in a single app:

1. **Universal recipe capture** — Users can import recipes from any website, TikTok, Instagram, YouTube, or a photo of a physical cookbook. Every recipe is transformed into a clean, beautifully presented, ready-to-cook card.

2. **Live UK supermarket price matching** — Every recipe, whether imported or AI-generated, is automatically priced against live ingredient costs across major UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons. Users always know exactly what a meal costs before they shop.

3. **AI recipe generation** — Users can describe any dish they can imagine and Hugo's AI will generate a full recipe, complete with supermarket pricing from the moment it is created.

## Additional features

- Save and organise a personal recipe collection from any source
- Add ingredients directly to iPhone reminders as a shopping list
- Personalised recipe discovery — Hugo learns each user's taste preferences and skill level over time
- Meal planning tools designed for UK household budgets
- Subscription model: £6.99/month, with £2 from every subscription donated directly to UK food banks

## Who it is for

YoHugo is built for UK home cooks who want to cook with more confidence, spend less money on food, and feel good about the meals they make. It is particularly relevant for:

- Budget-conscious families managing weekly food costs
- Home cooks who collect recipes across multiple platforms and want one place for everything
- People who want their everyday habits to contribute to something meaningful
- Anyone who has ever stood in a supermarket unsure whether they can afford the ingredients for a recipe

## The charitable model

YoHugo operates a built-in giving model. £2 from every £6.99 monthly subscription is donated to UK food banks. Users do not need to do anything extra — the contribution happens automatically as part of the subscription. Every meal a YoHugo user makes helps feed someone else.

## Tagline

Capture any recipe. Price every meal. Help feed others.

## Key differentiators

- The only recipe app that provides live UK supermarket price breakdowns for every recipe
- Universal import from any online or physical source, including social media video content
- AI recipe generation with instant pricing built in from creation
- Embedded charitable giving model — not a bolt-on, a core part of the product
- Built specifically for the UK market with UK supermarket integrations and UK food bank partnerships

## Platform

- iOS app (iPhone)
- Subscription: £6.99/month
- UK market focus

## URLs

- Homepage: https://yohugo.com
- All recipes: https://yohugo.com/all-recipes
- Sitemap: https://yohugo.com/sitemap.xml
- Contact: https://yohugo.com/contact
- Privacy policy: https://yohugo.com/privacy